Partner
Jason Luse
Accreditations/Education:
Certified Public Accountant (CPA)
Investment Advisor Representative (IAR)
BS – Accounting, University of North Texas
BBA – Finance, University of North Texas
MS – Accounting, University of North Texas
Previous Experience:
Jason began his career as a tax accountant focusing on small businesses and medium-sized corporations. Prior to co-founding Moss, Luse & Womble, LLC, Jason served as a financial planner for a Dallas-based firm focusing specifically on dental professionals. With nearly two decades of experience advising in the dental industry, Jason has a vast range of experience in everything from starting up a practice to representing clients selling to private equity.
Family Life:
Jason is married to his high school sweetheart, Kristi. Together they have three children: Skylar, Noah, and Emi Jae.
Outside the Office, You’ll Find Him:
Working the grill and enjoying dinners outside with family. Jason has an extensive grill collection and loves nothing more than spending some time by the fire. Jason also enjoys coaching his kids in various sports and cheering on the Texas Longhorns – hook ‘em!
Something Most People Don’t Know:
Jason received a partial football scholarship to punt at Kilgore Junior College.
Words of Wisdom:
Be curious about how you think of money. Financial planning is an incredibly difficult discipline both technically and emotionally. Early in my career, I thought the most important thing was delivering solid technical information to clients – that I could just give them the statistical odds of financial decisions, and they would implement my advice. I have since learned that all of us (myself included!) have emotional ways we think about money; a script we subconsciously tell ourselves regarding financial matters. Learning someone’s money script lets me bring empathy and compassion to financial advice. Achieving financial freedom requires a centering balance of technical knowledge and an awareness of how each person thinks about money.
Team Luse
Associate Planner: Caitlin Brown
Staff Accountant: Emily Serna
Senior CSS: Madison Hancock